moja.collective is a community and initiative founded with the inclusive vision of providing a platform for individuals from non-white backgrounds. The primary objective of this group is to foster diversity and representation by actively encouraging and welcoming people with brown faces into outdoor spaces. With a commitment to breaking down barriers and promoting inclusivity, moja.collective aims to create a supportive environment where individuals from diverse ethnic backgrounds can connect, share experiences, and collectively engage in outdoor activities. This initiative reflects a broader mission of challenging traditional norms, fostering a sense of belonging, and empowering individuals to explore and enjoy outdoor spaces without cultural or racial limitations. Through its inclusive approach, moja.collective seeks to create a more diverse and equitable representation in outdoor communities, ensuring that everyone, regardless of their background, feels welcome and embraced in the great outdoors.

We recently caught up with Shukura, the founder of Moja Collective, to talk about how this vision - along with a deep love for the outdoors and a desire for genuine connection - sparked a thriving walking community.

What began as an idea for a smaller, more intimate hiking group has grown into a safe, welcoming space where members can explore nature, form lasting friendships, and discover new trails - often without needing a car.

What inspired you to start Moja Collective, and how has the group grown since those early days?

As cheesy as it sounds, we all want to feel a sense of belonging in a community. There are so many brilliant walking groups out there, but as an introvert, I wanted to create something a little smaller and more intimate, somewhere people could truly connect. I also wanted the group to reflect my own values: making sure everyone has all the information they need before a trip, with a strong emphasis on safety.

In the early days, I saw huge personal growth as a walk leader, becoming more confident and finding joy in taking people to outdoor spaces that are easy to reach by public transport. It’s been rewarding to see the group inspire others to discover beautiful nature spots without needing a car, and to watch it grow into a real community where people form genuine, lasting relationships.

How would you describe the atmosphere or spirit of Moja Collective to someone who hasn’t experienced it yet?

It’s a very relaxed and intimate atmosphere, fun, welcoming, and warm. I want people to feel they can truly be themselves, and I think that spirit comes through in the way the group connects. There’s no pressure, just a genuine space to enjoy the outdoors and good company.

What does the name “Moja” mean to you, and why was it chosen for the collective?

Moja means “one” in Swahili, and for me it’s about emphasising that we are a community, one collective. It also reflects the idea that the group is shaped by the people in it; the collective is what you make of it.

How do you bring together elements like hiking and mindfulness in your events? What role do these play in your community?

Mindfulness is something I really want to weave more intentionally into our trail walks. For example, on one walk I encouraged everyone to focus on a single element of nature, whether it was the sound of birdsong, the texture of tree bark, or the movement of water, and to carry that awareness with them. 

Next month, we’re hosting a mindful meditation walk to help people connect more deeply with nature. I also make a point of learning about the area we’re visiting, so I can share little insights about the wildlife, plants, and history along the way. It’s all about slowing down, being present, and really experiencing the outdoors together.

What are some challenges you’ve encountered in building your community, and how have you navigated them?

One of the challenges is that if I’m injured or unable to lead, a walk often can’t go ahead. I never want to let down our community, so I’m working on recruiting volunteers who can help lead when I’m not available. Another challenge is cost, there are so many brilliant things I’d love for the group to do, but activities can be expensive, so we often rely on securing funding for specific events.

I want to give our community as many opportunities as possible to access nature and try new experiences, but I’ve had to learn to manage my expectations and accept that some things take time. Burnout is also a risk, I run everything myself alongside a full-time job, so I make sure to take breaks, be realistic about what I can take on, and keep building a network of volunteers for support.

How has spending time in nature influenced your own journey and relationship with the outdoors?

For me, spending time in nature is incredibly grounding, it’s a way to recharge my batteries. There are very few times I’ve gone outdoors and regretted the time spent. Given that my life often requires me to be indoors during the week, I make a conscious effort to prioritise being outside at the weekends. It’s become something I run to, a vital balance to the indoor routine.

What values or approaches do you encourage among members when exploring new trails or hiking solo?

I place a strong emphasis on safety, especially when exploring new trails or hiking solo. I recommend using apps that help track your journey and keep you connected. When it comes to getting to nature spots, I always encourage using public transport wherever possible,  it’s more sustainable and often easier than relying on a car.

Can you share a story or moment from a Moja Collective event that really captures the community’s essence?

One moment that really captures the spirit of Moja Collective was during a recent walk when a member, who had been quite quiet and reserved, opened up about how much the group had helped her feel less isolated. As we walked together through a beautiful forest reachable by train, everyone naturally supported each other, sharing stories, encouraging those who found parts of the trail challenging, and simply enjoying the peaceful surroundings. That day perfectly showed the relaxed, welcoming, and supportive atmosphere we strive to create, where people can be themselves and build genuine connections through nature.

What does Moja Collective aim to offer its members, and what kind of experiences do people take away from being part of it?

Moja Collective aims to offer its members opportunities to explore new, sometimes less obvious nature spots that are easily accessible by public transport. I hope people come away feeling more connected to both nature and the people they share the walk with. Along the way, we also learn about the local wildlife, history, and the stories behind the landscapes we visit, making each experience both enriching and memorable.

How do the smaller group sizes at your events shape the experience for participants?

We limit our walks to around 15 community members, which helps create a comfortable and safe environment for everyone. Smaller groups mean the walk leader can give more individual attention, ensuring everyone feels secure. It also encourages genuine connections, giving everyone a chance to chat and preventing cliques from forming. Plus, with fewer people, the group is quieter, so we often spot wildlife like deer. It’s a great setting for introverts, as it helps avoid social burnout and allows people to enjoy the experience at their own pace.

What feedback or stories have stood out to you from members about how Moja Collective has impacted them?

For me, the most meaningful impact of Moja Collective isn’t just in the verbal or written feedback, but in seeing people come back time and again. Considering many of the locations aren’t close by, it’s truly touching that members want to spend time with the community and share special moments in nature together.

Members often highlight that the hikes are thoughtfully planned, offering positive challenges with clear communication about weather and terrain, which helps reduce anxiety. They appreciate the careful organisation, and the thoughtful pacing of walks with stops to adjust layers and catch their breath.

The preparation materials, like packing lists, risk assessments have been especially helpful for those visiting new areas, giving them confidence and comfort. Many members value the opportunity to explore new places and challenge themselves on longer or more difficult hikes than they’ve tried before.

Importantly, people often mention the welcoming, relaxed vibe of the group, a space with no pressure, where participants feel comfortable to be themselves and naturally connect with others. This supportive atmosphere encourages members to return and deepen their connection to both nature and the community.

What role does reliable gear play in the confidence and safety of your community on the trail? 

Reliable hiking gear plays a key role in building both confidence and safety for our community on the trail. Many members initially don’t understand why or how to use items like trekking poles, so introducing trusted gear like Black Diamond poles helps them see how these tools can support their walking and hiking experience.

From a safety perspective, trekking poles are especially important as they help reduce strain and support the longevity of leg muscles and joints, which is vital for enjoying longer walks comfortably. Helping members choose quality gear, such as Darn Tough socks, also ensures they stay comfortable and protected, so they can focus on the experience rather than discomfort or injury.

Do you incorporate any gear demos or educational tips during your hikes? 

Yes, we incorporate educational tips about gear during our hikes, especially when several people bring trekking poles. We take the opportunity to share advice on how to use them effectively for better support and safety. We also discuss other gear essentials, helping members understand what to look for and how to use their equipment to enhance their walking experience.

In what ways does quality gear affect the overall experience of your hiking events?

Quality gear makes a big difference in the overall experience of our hiking events because it helps people stay comfortable and focused on enjoying the walk, rather than worrying about discomfort or equipment issues. When people feel physically comfortable and supported by their gear, it positively impacts how they experience the outdoors and their confidence on the trail.

What upcoming Moja Collective events or trips are you most excited about, and what can participants expect?

I’m really excited about our upcoming mindful meditation walk in the North Downs this September. We’re also planning a hike in the Malvern Hills for the end of the month. Participants can expect a chance to connect deeply with nature, explore beautiful and diverse spots across the UK, and enjoy a relaxed, welcoming atmosphere where they can be themselves.

Where do you see Moja Collective heading in the next few years?

In the next few years, I hope to be able to work on Moja Collective full time. I’d love to grow the community and build a team so we can host hikes and walks all over the UK. Beyond that, I want to offer a wider range of nature-based activities, creating more opportunities for members to connect with the outdoors. Having a strong team is important to me, so that the group can continue thriving even if I’m away.

17. How can someone interested in joining Moja Collective or supporting your mission get involved?

Moja Collective is open to members of the global majority (Black, Brown, POC, BIPOC) and all gender identities. If you’d like to join us for a walk or hike, you can follow us on Instagram @moja.collective or find our events on Eventbrite.

You can also support us by spreading the word, whether through word of mouth or social media. Accessibility is very important to our community, so allies and supporters can help tremendously by donating gear such as hiking boots, trekking poles, first aid kits, or anything that improves comfort and safety on the trail. We’ve also been fortunate to receive support from brands gifting snacks and drinks, which makes a big difference.

In addition, we are actively seeking funding to provide travel bursaries and reduce the costs of trips. For example, our recent Lake District trip was made possible through funding that helped bring 10 community members closer to nature. We also gladly accept donations to support our mission.

19. What advice would you give to Black and Brown people who want to start exploring the outdoors but might feel hesitant or unsure where to begin?

If you are nervous, start with nature spots near you. For example, a park and slowly build the confidence going further out of London and doing longer distance. Do not do everything at once. I recommend having safety mechanisms in place to make sure someone knows your whereabouts at all times. Do not worry too much about purchasing gear and having all the expensive equipment straight away. I definitely recommend using the all trails app (please sponsor us!) That helped me feel comfortable going outdoors and finding spots nearby. 

20. How do you personally stay motivated and inspired to lead this community?

This is something I’m still navigating myself. I love this community and pour a lot of energy into it, but it can feel overwhelming to manage on my own at times. For me, staying motivated comes from continually learning and growing as a walk leader, for example, by working towards my lowland leader qualifications. I also find inspiration in discovering new and fun activities for our community, such as exploring nature spots in the North and the Midlands. Collaborating with brands and foundations to bring more diversity to the outdoors keeps me excited about the collective’s future.

It’s a great question, and honestly, when you’re fully involved it can be hard to find time to step back and reflect on the impact you’re making. I remain motivated and inspired, but burnout can sometimes affect that motivation, and I’m still figuring out how to navigate it. Hearing positive feedback from the community always helps a lot.

20. Is there anything else you’d like readers to know about Moja Collective or your vision for the future of outdoor spaces?

With Moja Collective, I hope we reach a point where, alongside other outdoor community groups, we form one big, supportive community that uplifts each other within the outdoor space. My vision for the future is to be able to go out into nature and see people who look like me, to know these places are welcoming and comfortable.

Given the current state of the country, it’s more important than ever for the global majority (Black, Brown, BIPOC) to feel safe and secure in outdoor spaces. I also hope our allies will play an active role in making sure that happens. I want to see diversity celebrated in all its forms, not just race, so that everyone can truly belong in nature.

Quickfire Round!

• Favourite trail snack?

Sweets (gummies) 

• Hiking boots or trail shoes?

Hiking boots (for the most part)

• Favourite artist or band right now?

The Favors (FINNEAS, Ashe)

• Favourite film?

Inception 

• Dream hiking destination?

Madeira

• Favourite thing to cook or eat after a big hike?

Pizza

• Sunrise hike or sunset hike?

Sunrise

• A book that changed the way you think?

The mountain is you: transforming self sabotage into self mastery

Moja Collective is more than a walking group - it’s a community rooted in care, connection, and the simple joy of sharing nature together. Whether you’re stepping onto the trail for the first time or seeking a space where you can truly be yourself, Shukura and the Moja community are ready to welcome you.

If you’re ready to slow down, breathe deeply, and discover the beauty of the outdoors - one step, one conversation, one connection at a time - you can find Moja Collective on Instagram or join an upcoming walk.